Introduction
Your website might be invisible to ChatGPT, and it’s not your fault.
Most websites are built for people.
But what happens when an AI assistant tries to read your site?
- It sees cluttered HTML.
- Gets lost in menus.
- Misses the actual content your business offers.
And just like that… you’re invisible in the new wave of AI-powered search.
But there’s a fix, and it only takes 15 minutes.
It’s called llms.txt
— and this post will show you how to use it to make your website AI-readable and future-ready.
What is llms.txt?
Think of it as your website’s cheat sheet for AI.
Just like:
robots.txt
tells Google what not to crawl- and
sitemap.xml
lists all your pages
→llms.txt
tells ChatGPT, Claude, and other language models what your site is actually about in a clean, structured way.
It highlights:
- What you do
- What pages matter
- Where clean, readable versions of those pages live (in Markdown)
Why This Matters Now
AI is changing how people search.
Today, more buyers ask ChatGPT, Claude, or Perplexity before they ever Google you.
And if those tools can’t understand your site, you don’t show up.
Companies like Stripe, Cloudflare, and fast.ai are already using llms.txt
.
And now, smaller agencies and solo founders are adopting it too.
How llms.txt Works (Simple Example)
It’s a Markdown file. Here’s a sample from Simpliciti Designs:
https://www.simplicitidesigns.co.uk/llm-pages/ux-strategy-md
This file helps AI agents understand who you are and what you offer without getting distracted by bloated code or layouts.
How to Add llms.txt in Webflow
Even though Webflow doesn’t support raw .txt
files at the root, you can still implement it with these steps:
Step 1: Create a CMS collection
Call it “LLM Pages” or “AI Docs”
Step 2: Add clean Markdown pages
One for each key service or case study
e.g. /llm-pages/web-design-md
, /llm-pages/webflow-development-md
Step 3: Create your llms.txt file
Paste in your summary, and link to each .md
page using Markdown links
Step 4: Publish it as a page (e.g. /llms
or /ai-readable
)
Keep it clean — no nav, no animations, just content
What Pages Should You Include?
Start with your most AI-relevant, buyer-driven pages:
- Homepage summary
- Services
- Case Studies
- Free tools or downloads
- About / Contact
- Blog posts with strategic or topical value
Free Template to Get Started
Here’s a ready-made llms.txt
structure you can copy:
Conclusion
You don’t need to be technical.
You just need to make your site easy for AI to understand.
llms.txt
is your way of saying:
“Here’s what I do. Here’s proof. Show me to the right people.”
In a world where search is changing fast, that clarity gives you an edge.
TL;DR
llms.txt
helps AI tools like ChatGPT understand your site- It's easy to implement — especially in Webflow
- It's your next trust signal — like having a sitemap or schema
- Early adopters will stand out as AI search becomes the norm
Need Help?
If you’re a B2B founder or marketer and want your site to be AI-visible, feel free to:
→ Follow us on Linkedin
→ Or just steal our template
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