Crane Media

Redesign & Webflow Development
Crane Media, a social media agency specializing in content for nonprofits and faith-based organizations, approached Simpliciti Designs for a website redesign. Their goal was to create a modern, engaging platform where users could easily consume and interact with their articles, videos, and podcasts.
Client
Crane Media
Year
2025
Platform
Webflow
Figma
Photoshop
Roles
Development
Design
Research
Timeline
2 Weeks

Context

Website
Visit their website

Company Overview

‍

Industry: Social Media & Content Creation
Size: Boutique Agency
Initial Website: Squarespace
Location: California, USA

‍

The Problem

‍

Before working with Simpliciti Designs, Crane Media faced:

‍

  • An outdated website that did no reflect their growth and did not convert any visitors
  • The team initially bought a Webflow template that didn’t reflect their personality or premium services.
  • No CMS — publishing content was manual and inconsistent.
  • Weak UX: visitors had no clear path to understand services or book a call.
  • Missed conversion opportunities from IG, LinkedIn traffic and direct referrals.

‍

Our Approach

‍

Discovery & Strategy

‍

  • We conducted a comprehensive site audit to spot improvements in design, UX/UI, and performance.
  • Ran a deep-dive workshop to clarify the site’s goals, structure,  ICPs, services, and conversion goals.
  • Rebuilt the sitemap to prioritize storytelling, content, and lead capture.
  • Studied comparable content-led agencies to shape layout and flow.

‍

UX & Design

‍

  • Created a clean editorial-style UI to elevate their content and brand.
  • Designed clear service pages with anchored CTAs and credibility markers.
  • Built a dynamic founder bio to humanize the agency and foster trust.

‍

Development

‍

  • Fully custom Webflow build with CMS for podcasts, videos, and blogs.
  • Mobile-first layout with optimized page speed and SEO foundations.
  • Configured lead funnels with tracking and contact forms across key pages.

‍

Result

‍

  • Configured lead funnels with tracking and contact forms across key pages.
  • $28K+ in Annual Recurring Revenue added within 30 days of launch.
  • 3x increase in qualified inbound leads compared to pre-launch
  • 50%+ improvement in call-to-client conversion rate (site now builds trust instantly).
  • 100% CMS autonomy — team now publishes weekly without needing a developer.
  • Site speed improved by 40% (quicker load times = lower bounce and better UX).
  • Pipeline growth: +$75K in active deals within 60 days of relaunch.

‍

‍

Approach and Solution

Conversion-based design that would include multiple customer funnels.

Next case study