Lincare
Lincare is a B2B pharmaceutical distributor focused on vitamins, supplements, and over-the-counter medical products. With an expanding product line and plans to increase regional distribution, they needed a clean, trustworthy digital presence — one that communicated credibility and supported their marketing efforts.
Client
Lincare
Year
2025
Platform
Webflow
Figma
Photoshop
Roles
Development
Design
Research
Company Overview
Industry: Pharmaceutical & Health Products Distribution
Size: SME
Initial Website: Outdated, Non-SEO, No CMS
Location: UK & Iraq
The Problem
Before working with Simpliciti Designs, Lincare was dealing with:
- An outdated website that lacked clarity and modern design.
- No CMS — even basic edits required external help.
- No structure for showcasing a growing product line or downloadable brochures.
- Inconsistent brand visuals across products, hurting buyer trust.
- Low traffic and zero visibility for keywords related to key offerings.
Our Approach
Discovery & Strategy
- Conducted stakeholder interviews to clarify messaging, target market, and top-selling product lines.
- Audited their existing web presence and competitors in UK/Iraq markets.
- Built the sitemap around product education, conversion, and ease of use.
UX & Design
- Designed a clean, product-led site with strong visual hierarchy.
- Created consistent design assets (product graphics, icons, layout standards) for trust and professionalism.
- Prioritized mobile UX to support international distributors browsing on-the-go.
Development
- Built a fully editable Webflow CMS — client can now manage product pages, blog posts, and FAQs independently.
- Integrated downloadable brochures, videos, and contact forms.
- Laid SEO foundations: semantic structure, metadata, and performance optimization.
The Results
- 30% increase in monthly traffic within 60 days of launch (from near-zero baseline).
- 100% CMS control — no more waiting on developers for simple updates.
- Brand consistency improved by 90% across product visuals and brochures.
- Site load time decreased by 45%, improving bounce rate and mobile usability.
- Product catalogue now live and downloadable, supporting offline sales efforts.
